Analytics

Anyone who has a website wants to know how many people visit their site and how much time they spend looking through the site. An analytics providers answers such questions and many more that provide great insights into how a website is used, by whom, how they  got there, and their interests. It's believed that the more you know about your customer, the better you are able to serve them, which is why having an analytics provider such as Google Analytics so important. In particular Google, and not Yahoo because Google is the most widely used search engine in the world. Read below to know more of some of the free services that Google offers.

What is Google Analytics?

Google Analytics is a free tracking tool tool that you can use to track your visitors' behavior on your site. This is an indispensable tool when checking on your SEO (search engine optimization) efforts. When used with a Google Adwords and a Google Webmaster Tools account, it provides even more insights on the usage of your site and how visitors are landing or leaving your site.

Click here to sign up for a Google Analytics account.

Once your acocunt has been created give the UA number, something like UA-123456-7 to your contact at AspireSoft so they can plug it into your website.

What is Google Webmaster Tools?

 It's a free tool that gives you data about all important SEO aspects of a site, such as keywords, links, crawl errors, etc.

How to add Your Site to Google Webmaster Tools? 

Go to  https://www.google.com/webmasters/tools/

Login with your account.

Follow Google's instructions on how to add your website / property to the Search Console: https://support.google.com/webmasters/answer/34592?hl=en

What is Adwords?

Google Adwords is a paid service from Google that allows you to advertise your website or products across the web to potential customers.

It's advisable to connect your Adwords account with your Google Analytics account to get a complete picture of how  your advertising is leading visitors to your site.

In the AspireSoft system, you do not need to anything extra to have your site work with Adwords.

Use this tool to confirm your site has the Google Analytics or Google AdWords code: http://www.gachecker.com/